24 Killer Press Release Secrets

  • Your press release should sound like news, not an ad.
  • You should only send your press release to the media related to the topic of your press release.
  • Keep your press release one page in length.
  • Your header, contact information and release date should be at the top of your press release.
  • Use short sentences and double space your lines.
  • Your header and first few sentences should grab the readers attention.
  • You should tell a story and mention your business, product or service in the body of the press release.
  • Proofread your press release many times. Look for grammar and spelling mistakes.
  • Write a press release about the new products or services you’re offering on your web site.
  • Create a press release about the results of an online survey or poll you have completed.
  • Submit a press release about a trade show or seminar you’re hosting.
  • Write a press release about no cost chat room classes you are teaching.
  • Create a press release about your opening of a new web site.
  • Submit a press release about an online award your business or web site has won.
  • Write a press release about a free e-zine you’re publishing.
  • Create a press release about online products or services you’re giving away.
  • Submit a press release about an online business association or club you’re starting.
  • Write a press release about a famous person that’s endorsing your business.
  • Create a press release about a joint venture you are doing with another business.
  • Submit a press release about a new book or e-book you wrote.
  • Write a press release about an expert who is speaking in your chat room.
  • Create a press release about a fundraising event you’re doing at your web site.
  • Submit a press release about a new contest or sweepstakes you’re having at your site.
  • Write a press release about major sponsorships you’re doing online.
About the author:
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