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Know the key Players and Analysts’ insights on Mobile Value Added Services (MVAS) Market.

PressReleasePing - April 17, 2017 -MVAS propose new opportunities for both SMBs and enterprises to communicate and engage with their target customers in a more effective way. However, the benefit of this servicer has not been fully utilized in MEA and LA regions due to lack of MVAS awareness among SMBs. With the rise in smartphones and tablets across the globe, the mobile industry has been rapidly growing. The MVAS offers an exciting opportunity for operators, mobile manufacturers, application developers, and other MVAS vendors to generate revenue and extend customer reach. The MVAS vendors provide SMS, MMS, mobile email & IM, mobile money, mobile advertising, location based services, and mobile infotainment solutions to satisfy customer requirement. These solutions have also enabled operators with a specific customer base to extend its market presence and escalate its business value. MarketsandMarkets forecasts the global MVAS market to grow from $330.35 billion in 2015 to $655.07 billion by 2020, at a CAGR of 14.7%. In terms of regions, North America is expected to be the biggest market in terms of market size, while APAC and MEA are expected to experience increased market traction, during the forecast period. For More Information https://pitchengine.com/pitches/66c981e0-d423-4a22-8c5c-f959d1a88d1a Due to roll out of 3G and 4G service across globe, along with the increasing penetration of smartphones and tablets, the MVAS market is gaining traction. Lack of education and awareness among SMBs is the factors hindering the growth of the MVAS market. Social media offer new opportunities for the vendors. Privacy concerns are some of the challenges being faced by the marketers in the MVAS ecosystem.

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