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Dubai, United Arab Emirates, March 25, 2012: Dubai Investment Properties (DIP) today announced that Sweety, an internationally acclaimed chain of designer abayas, has opened its brand new boutique at Sunset Mall in the Jumeirah area. Sweety offers its clients impeccable designs by fusing traditional elements with modern styling. Over the years, the brand has garnered a fan following that includes celebrities and other dignitaries.

“We launched Sweety back in 1999, and since then have observed tremendous growth in our business. Our popularity continues to surpass the realm of glamour with a new age of elegance. Our designs are fresh and trendy, maintaining the highest quality and attention to the details. We prepare customized abayas for all our prestigious clients using the finest of fabrics, exquisite embroidery, hand beading and Swarovski elements.”- said   Ms. Michelle Amarnani, Marketing manager at Sweety.

Speaking on their choice of location, Michelle Amarnani said, “Sunset is a stunning mall, situated in central Jumeriah.  We wanted to give our existing, and new clients the opportunity to have the Sweety experience without venturing out too far.  Sunset caters to the young, trendy, and fashion conscious Arab ladies, and we are certain that with our new boutique here, our clients are going to have an extremely wonderful shopping experience.”

“We are glad Sweety chose Sunset Mall for their expansion in the region. Sweety is a successful brand and is renowned for its exquisite designs and VIP clientele. We welcome them and extend our full support in helping them take their brand to even greater heights,” says Mr. Deepak Chawla, Operations Manager at DIP. 

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For more information about Sweety, please visit: www.sweetyabaya.com

Telephone: +971 4 3806650

For further details on DIP and its projects, please visit: www.dipllc.ae

Contact Details:

Dubai Investment Properties

Tel: +97142249222

Email: info@dipllc.ae

Sunset Mall

Tel: +97143307333

Email: info@sunsetmall.ae

For further information on ‘Sunset Mall’ please visit: www.sunsetmall.ae

Media contact:

Farah Zaidi

PR Manager

Xcel Media

Mobile: +971 508568108